Retro designs seem more organic and real.They get the message across and are easy to understand and recall. If you run a food or beverage brand, a retro design has its advantages – other than nostalgia. Here are a few famous food brands that have swapped their shiny logos with more comfy looks. It is not only for later recall so they can pester their parents for frequent trips, but it also so the brand can become a part of their early childhood and become a part of their happier memories. This is another reason food brands, especially fast food brands, invest a lot of time and energy into ensuring that their young consumers remember their logos. The happier you feel, the stronger the association will be. The same happy associations work when restaurants and food chains use cool tip jars in their services. They want you to look at their food logo and associate it with happy memories. Instead, you may look at the logo, be reminded of your childhood, and consider the logo as less of a brand identity and more of a happy relic from your childhood.Īnd that’s what brands capitalize on when they decide to rebrand to visuals that are more than 20-30 years old. At that moment, when you spot a Burger King logo that’s similar to how it looked in your childhood, you’ll probably feel a strong connection to it, ready to forget or ignore the many scandals the brand has been involved in over the years. Nostalgia becomes even more powerful when it takes you back to a time when you were a child and had no serious responsibilities to take care of or life-altering decisions to make. With Covid-19 ravaging economies and communities, it is no surprise that brands like Burger King, Pizza Hut, and Popeyes want to adopt brand identities that remind people of simpler, better times. The power of retrospect tells you that you could have done better then, and things seem so much simpler than they are right now. Since memories are always kinder than what the reality had been, you long for that time to come back. When your present is not going as great as you had hoped, your brain takes you back in time. So, when a major food or beverage logo goes through a change and chooses to reuse an old one instead of forging a fresh new look, what is it trying to accomplish? Why are we suddenly seeing an influx of retro logos when it comes to food brands? Why, to repeat our original question, so many food logo designs are going retro?Ĭreate Food and Beverage Logos It Is To Get You Nostalgic. But when it comes to brand loyalty or feeling ‘connected’ with a brand, the association is based more on emotions than anything else. Thanks to marketers and consumer psychology, it is no secret that people buy from brands that appeal to consumers’ emotions and feelings. What the brand is thinking right now, what is it trying to achieve?Īlmost always, when a brand goes through a logo change, the intent is to increase or retain the company’s market share through higher sales. It also gives insight into the company’s psychology. It advertises new launches and fresh beginnings. It announces when a company is going through a major shift. Rebranding is a norm when it comes to modern business.
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